What Is A Bookie And How Do I Get Started?​

4 March 2022
What Is A Bookie 2
What Is A Bookie 2

Are you an entrepreneur who asks yourself “What is a bookie, what do they do, and should I become one”? Analysts predict that the sports betting industry will grow from $24.988 billion in 2019 to $59.530 billion by 2026.

A savvy entrepreneur should capitalize on this growth. Continue reading to discover what a bookie is and its responsibilities.

So… What Is A Bookie There For?

A bookie is an individual or company that facilitates bets on sports events or other outcomes. For example, a bookie can take wagers on the country’s next president.

A bookie is also referred to as a bookie agent, bookmaker, or sportsbook operator. They make a living by creating odds that guarantee profit after winnings are paid.

Considering that a bookie works in the gambling industry, they are exposed to risks. If they fail to balance their book, they might lose their money. Therefore, a bookie has to balance his books and apply measures to prevent risks to avoid making losses.

How The Day Of One Looks Like

Indeed, a typical day for a bookie operator involves managing the betting markets and ensuring a balanced book to maximize profitability, regardless of the outcome of the event.

Here’s how it usually unfolds:

  1. Setting the Odds: The bookie starts the day by setting the odds for various betting markets, including the example of Team A versus Team B. They carefully analyze the teams’ strengths, recent performances, and other relevant factors to determine the initial odds.
  2. Balancing the Book: The bookie’s goal is to attract equal amounts of bets on both sides (Team A and Team B) to achieve a balanced book. This minimizes the bookie’s risk and ensures a profit regardless of the event’s outcome.
  3. Attracting Bets: Uses various strategies to encourage players to bet on both teams. If one side receives more bets than the other, the bookie may adjust the odds to make the less popular side more appealing. They might also include a “juice” or “vig” to the odds, which is a small commission that ensures the bookie’s profit even if the bets are balanced.
  4. Monitoring Bets: Throughout the day, the bookie closely monitors the bets coming in on each side. They keep track of the betting patterns to assess whether the book is balanced or needs adjustments.
  5. Odds Adjustment: If the bookie observes an imbalance in bets, they may make further adjustments to the odds to encourage betting on the less popular side. The goal is to create a situation where the bookie is comfortable with the potential payouts, regardless of which team wins.
  6. Paying Out and Profits: After the event is over, the bookie determines the winners based on the outcome. They pay out the winnings to the players who placed successful bets. The losing bets are retained by the bookie as profit.
  7. Continuous Management: Bookies continuously manage their betting markets and odds to stay competitive and ensure a profitable operation. They keep a close eye on market trends, player preferences, and sporting events to make informed decisions.

In conclusion, a bookie’s typical day involves carefully setting odds, balancing the book to attract equal bets on both sides and adjusting odds as needed. Through strategic management and balancing, bookies secure their profits regardless of the event’s outcome, making sports betting a well-calibrated business endeavor.

How To Become One

Becoming a bookie is easy. Anyone can become a bookie without doing any courses in college. However, some take degrees in mathematics to become better mathematicians in their odds setting or hire odds compilers.

Get A Pay Per Head Software

The first step is to get PPH software from providers such as Power Pay Per Head. The software helps you manage your players, take bets, grade bets, and payout winners.

It is packed with several management tools to help you track bets, automate processes, and much more.

Get Clients

The other step is to find clients who want to place bets with you. But, you have to market your service and entice clients to choose to place bets with you. You can start with friends and family before expanding your circle.


The last step is to open your business. You will need the internet and a phone or desktop. You can log in to your dashboard using your login information used to create a pay-per-head bookie. Then, you can activate the markets for which you want to take bets.

We have defined what a bookie is and their responsibilities. Contact Power Pay Per Head to launch your platform if being a bookie is something you feel you can do.

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