What It Takes To Start Your Own Online Sportsbook In 2022

4 March 2022
What It Takes To Start Your Own Online Sportsbook In 2022

Start your own online sportsbook and be a part of this long-standing tradition. The practice of gambling has existed since before recorded history. Through the passage of time, it has undergone evolution and has led to the current betting industry; It all began with the simple act of placing something of value at risk in the hopes of winning something else in informal settings.

Then, people gave gambling more meaning because it helped them gain revenue for various government projects. This led to the birth of land-based gambling properties. Today, these have evolved into online gambling sites thanks to technology.

The widespread use of the internet and gambling has enticed many people to join the gambling industry either as players or sportsbook operators. Today, we will cover how to start your own online sportsbook. With this information, you should be able to launch your sportsbook and stay in business.

The Right Mindset

Starting your own online sportsbook is like launching any other business. You need the right mindset, hard work, and commitment to launch and turn it into a successful venture.
While betting can be your hobby, taking bets is a business. This means you have to be unbiased and serious about making your business a success.
Without the right mindset, going into sports betting services will see you lose a lot of profit. With the right mindset, you become aware and devoted to ensuring your business’s success.
You understand the risks and how to maneuver them. Ideally, your sole purpose is to ensure your sportsbook is on the right track.


Money is another thing you need to start your own online sportsbook. Having cash flow is essential as it covers operating costs. You also need the money to pay out winnings.
Before starting sports betting operations, you will need money to purchase your sportsbook software, design a website, apply for a license, and cover other initial costs. The size of your sportsbook will determine how much money you need.

For example, if you want to launch a bookie offering services to the whole city, you will need a bigger bankroll. On the other hand, you may need just a few bucks with ten budget bettors.
So, you need to consider the size of your sportsbook before sourcing your money. For example, you might need an investor to run city-wide betting services. Before you choose to work with an investor, ask them whether they expect to control your business.

Another source of money is family and friends. These are good sources of your funds if they believe in your dreams. Some might charge interest on their funds while others might not.
Also, you can use your savings. Lastly, you can finance your business with credit. This might not be the best idea because some creditors refuse to credit gambling ventures. If you must use credit, evaluate every possible impact of borrowing credit to start a business.

A License

Having a license is essential for an online sportsbook. For starters, players will look for licensing information before placing bets with you. The licensing information assures players that your site is safe and runs fair gaming.

Apart from that, payment service providers will need to prove their licenses before partnering with you. If you intend to offer casino games, casino game developers will also verify your license before they start providing games for your platform.

There are two ways of getting a license. The first is to apply for one at a gaming regulator in a specific jurisdiction. For example, if you want to offer sports betting in Virginia, you need to apply for a Virginia Gaming Commission Board license.

This is a long process, and you might not get the license if the gaming control board feels another operator deserves it more. Moreover, having the license binds you to offer your services within the state’s jurisdiction.

The other method utilizes a white-label sportsbook solution model or a pay per head model. This is a service provided by a licensed brand, allowing you to offer sports betting services under the provider’s gaming license.

Usually, these providers’ servers are hosted outside the country. Thus, they use licenses from Malta, Curacao, Gibraltar, the Isle of Man, and others.

These licensers are as strict as gaming control boards in the country. Moreover, people are familiar with them because they had wagered on offshore sites before legalized sports betting in various states.

A Website

You will also need a website to start your own online sportsbook. The only way players can access your betting services is through a website.

The website should be easy to use and navigate. The design and appearance must be sleek, modern, and attractive to appeal to modern-day bettors. A user-friendly and attractive betting site will attract new players, which is the first step in getting clients.

A sports betting website should have several features, including:

  • A login form
  • Bet Slip
  • Payment System
  • Terms and Conditions Page
  • An Option to Switch Language
  • A Calendar and Games Schedule

While these features are necessary for a bettor, a sportsbook operator will also need several elements to help with bookmaking. These include:

  • A login panel
  • Admin Management Tools
  • Access to the Frontend Betting Platform

There are two ways you can get a website. The first is hiring a website developer to create your customized betting platform. He will consider your preferences, style, and sports betting features for running your business.

While this is a good option for getting a sportsbook, it might take longer than expected. But, you will love the outcome. Unfortunately, you have to spend a significant amount of your capital on website development.

The other option is getting a pay per head website. The price per head provider has ready-made betting templates. But, if the skin does not please you or would want a customized pay per head sportsbook, your provider can design it for you.

Meanwhile, you will not pay an upfront fee to get the website. In fact, you can run the website free of charge for a few weeks when you get it from Power Pay Per Head.

A pay per head website will have even more features than those listed above. Considering that the price per head industry focuses on creating sportsbook websites and software, you can expect that betting from them is perfect for your business.

Sportsbook Software

Being a competitive, driven industry, you will need the best sportsbook software to run your sports betting services. You can use many bookie software when you start your own online sportsbook.

This software should provide you with pre-match and in-play betting. It should also give over 250k pre-match bet markets and 15k live markets throughout the year.

The software should be user-friendly, allow odds compiling, appeal to different markets, and be cost-effective. Some companies will sell the sportsbook software and forget about you, while others will offer support for a week and leave.

But, Power Pay Per Head will support you as long as you need. Moreover, you do not have to buy the platform with upfront cash. Instead, you can launch your sportsbook, get clients to bet, and pay at the end of the week for the agreed fee per player.

Power pay per head software is designed to help you earn more money, save money, and offer your clients quality bet markets. The brand also helps with setting betting lines and vigorish.
Yet, it also gives you complete control over the software. This allows you to set your own lines, vig, and management players as you, please.

A Layoff Account

A layoff account is a tool to help you balance unbalanced actions that would put your sportsbook at a loss. For example, if players place more bets on one side than the other, your book becomes unbalanced. If these players won the bet, the money from the losing players would not be enough to pay the winning players.

In this case, you need extra cash to offset possible losses. Unfortunately, touching your bankroll could be detrimental. Thus, the other alternative is to use a layoff account to place a bet that would give you the same amount of money you need to pay out when all your clients win the bet.

Your sportsbook software provider should give you a layoff account as part of the management tools. The provider should also guide you on how to use the account.


Another thing you need to start your own online sportsbook is clients. Before starting a business, you should consider your target. Do your research to find out whether people need your services.
For example, if you want to offer sports betting services to your frats brothers, you must ask them if they would use your services. Your research should tell you whether your services are needed.

The best way to get clients is by asking your friends to place bets with you. But, if you want to remain anonymous, you can attract new clients with a welcome bonus and other offers. You can also use social media and SEO marketing to reach more clients.

Are You Ready to Launch Your Online Sportsbook?

Launching an online sportsbook requires hard work and time. Like any other business, running a sports betting platform will take almost all your time during the initiation period. You will need to find clients and learn the ropes of the job.

After that, everything falls into place as your sportsbook becomes a lucrative source of income. Launching your sportsbook will feel like doing your hobby with an ideal partner such as Power Pay Per Head. Contact the site at 855-492-6007 to get started.

Sign up Today &



    Sign up Today &



      LATESTS Articles

      Pay Per Head Sports and How to Make a Profit with Your Sportsbook

      Do you know how much  Pay Per Head or PPH sportsbooks really have to offer? The answer is broader than you probably expect. In fact,...

      A Guide to REAL Bookie Software: How Does it Work?

      Are you ready to start taking the steps it takes to become a real, successful bookie? Do you realize how much money there is to...

      How to Become a Bookie in 2023

      There has never been a better time to get into the world of sports betting than right now, and with a few easy steps, you...