All bookmaker software
is almost the same, with similar features, tools, services, price
range, bet options, etc. However, players will always choose one
platform over others. Therefore, you need to use the best bookie
software that bettors will always choose.
With college students being your
primary target, you need to be extra careful with the bookmaker software
you advertise. At this stage, people can be picky. Thus, clients will
come and go unless you are offering the right thing.
Features For Players
The first requirement you need to
address is the bettors’ needs. Think of yourself as a bettor and what you
want to find on a betting platform as a college student. For example,
you want a modernly designed betting platform.
You do not want to place your bets at
a bookie’s convenience but yours. So, you want an online platform that was
you can log in at any time and place your bet. Some of the common
elements that must be present on the right bookmaker software include:
- Many sports markets, events, odds, leagues
- Pre-match betting and in-play betting
- Many convenient payment methods
- A secure platform that supports anonymity
- Customer support at all times
- A multilingual platform
Each of the above features is important. For example, most punters want to
deposit and bet anonymously.
As a bookie operator, you need several features to help you run your business.
Some of the must-have features include:
- Convenient administration dashboard
- A variety of deposit and withdrawal methods
- Detailed agent reports
- A section for dealing with marketing
- Complete control over the betting limits, maximum payouts
- Customer support
Risk Management Tools
While it is your job to offer the
best betting experience for your players, it is also your job to manage
risks. There are a lot of risks in the gambling industry.
Fortunately, there are several ways
of managing these risks to offer betting services competently. Here are
the criteria to follow in managing risks on your bookmaker software:
- Tracking Players’ betting patterns
- Looking out for unusual activities, including players using bots to cheat
- Protecting your platform against attacks
- Reducing your bookie’s liability
There are tools to help you with the
above criteria. But, if you are using a pay per head bookie, your
service provider takes the responsibility of protecting your platform.
Other tools include tracking bettors’
betting patterns with the pay per head software. For example, you will
get a layoff account to help you reduce your bookie’s liability.
Suppose players follow a tip from a
pro bettor who publicly placed a bet on a specific team. You will get a
Steam bet whose effects you can control by using your layoff account to
bet on another sportsbook.
Choosing The Right Bookmaker Software
Before you begin taking action on
campus, you need the right tools, including bookmaker software. Yet,
there are so many providers claiming to be the best. Moreover, the
software from every provider looks like it has the same features as the
other. But there is a way of finding the best.
While the software can look similar to the competitor’s site, the reputation
is unmatched. One brand will have a better reputation than the other.
Therefore, find everything you can
about a bookie software provider. Start with a company that has been in
the industry for a long time. That way, you know it worked hard to
maintain its reputation throughout the years.
For example, Power Pay Per Head has
operated in the sports betting industry for 16 years. During that time,
there have been no significant complaints about their services.
On top of that, the site has earned a
top rating for two consecutive years. It is almost impossible for a
site to retain the top position in an industry crowded with many good
sites. But Power’s excellent products and services made it happen.
Price Per Player Fee
As a college student, your capital is likely limited, with the bulk of your
funds allocated to pay for your expensive college education.
Consequently, you must carefully consider the money you will
spend on the price per player fee when starting your bookie
business. Ideally, the profits you generate should cover this fee,
ensuring that it doesn’t become a financial burden.
In the initial stages, your bettors may place smaller bets,
such as $5, making it challenging to immediately cover the
price per player fee, which might be $10 or more. However,
this situation is likely temporary. As your clients become
more confident in your services and are satisfied with what
you offer, they are likely to increase their betting activity.
This uptick in betting volume will allow you to generate
enough profits to cover the price per player fee without
having to dip into your own pocket.
It’s essential to focus on building trust and offering excellent
service to your clients in the early stages of your bookie business.
As they grow more comfortable with your platform and services,
they will be more inclined to increase their betting activity, helping
you achieve a profitable bookie business without financial strain.
Patience and dedication will be crucial during the initial period
until your business gains traction and profitability.
Another thing you should consider is
customer support. As a bookie operator, you will need help using some of
the tools incorporated in the bookmaker software. When that happens,
you need immediate help to continue running the bookie competently.
Thus, ensure your bookie software provider is offering customer
support for you. You also need a call center for your clients.
With pay per head bookie, you no
longer need to be your customer support agent. Instead, your service
provider provided customer support as part of the price per player
Many Betting Options
Another thing you need to look for is
the betting options offered by your pay per head software provider.
Your campus holds a collection of people who love different sports. When
you consider each of these bettors’ needs, your bookie becomes the
go-to betting platform.
Therefore, ensure the bookmaker
software has at least 15 popular sports. Also, ensure the bookie
features all the popular leagues such as National Football League (NFL),
college football, and the National Basketball Association (NBA).
Start Running A College Bookie Today
You can decide to become a bookie
today and launch your platform within hours. This is because you do not
need to go through the tiring process of acquiring a license, employing
experts, designing a website, and other procedures. Instead, you only
need the best pay per head provider to get your bookmaker software, and
you are good to go.