The pay per head (PPH) industry has revolutionized bookmaking. Today, it is one of the most coveted businesses in the world. Yet, it was not always like this. Sports betting has impressively evolved into a billion-dollar industry. It has faced brutal rejections while other people have massively embraced it. In the USA, operators offered sports betting at the back of the room. While the casino was out in public, people could walk in the back to find a bookie. It was considered a non-entertainment activity that did not deserve any light. But, in 1967, things changed. On Jan. 15 that year, the Green Bay Packers played against the Kansas City Chiefs, making the first Super Bowl event match. Green Bay won 35-10. This is the moment some people realized that sports betting was not an at-the-back type of business but a powerhouse-generating industry. The second shift happened around 1996 when online sports betting became a thing. This marked the beginning of an ever-growing industry. Those sportsbooks that launched between 1996 and 2002 have become behemoth companies. Yet, there is still room for new bookmakers. Fortunately, the pay-per-head business model is helping new bookies grow roots and gain the same competitive edges as those sportsbooks with years of experience in the betting industry. Below, we find how PPH has revolutionized the art of bookmaking, differences with traditional operations, and much more.
What Is Pay Per Head?
Pay-per-head (PPH) is a modern service designed to assist bookies in efficiently operating their sports betting, racebook, and casino businesses. PPH providers, like Power Pay Per Head, offer comprehensive bookmaking software and other essential tools to bookies, allowing them to offer their betting services to customers seamlessly.
With PPH, bookies gain access to a fully functional online sportsbook platform that can be customized to reflect their brand and style. The software includes various features such as betting markets, odds setting, customer management, and financial reporting.
Additionally, the PPH service includes a call center and customer support representatives, taking care of the communication and assistance for the bookie’s clients. This relieves the bookie of administrative tasks, enabling them to focus on growing their business and acquiring new customers.
However, convenience and ready-made solutions come with a cost. Bookies are required to pay a weekly fee per active player to the PPH provider. This fee covers the use of the software, customer support services, and other resources provided by the PPH platform.
By adopting the pay-per-head model, bookies can benefit from a streamlined operation, access to cutting-edge technology, and professional support, enabling them to compete with established sportsbooks and provide a high-quality betting experience to their clients.
Traditional Bookmaking
Traditional bookmakers had a hard time running their businesses. It is even hard to understand how they made it. A bookie has to use a pen and paper to set odds. Then, he waited as players called to place bets or came to him physically to place wagers. After every game, the bookie would grade bets one by one and allocate winnings to respective players. Unfortunately, bookies could only offer a few bet markets and deal with a few clients. Moreover, he needed to organize his book carefully; otherwise, he would mix bets or lose money. If a bookie needed to expand his services, he had to rely on referrals. Existing clients would spread the word because bookies did not have enough time to market their services. Ultimately, profits were low, yet bookies had to invest more time and skills. Today, if you compare traditional bookmaking to the profit ratio, you will learn it was not worth it. But, it still earned them good money even though they were very tired.
Shifting To Modern Technology
Technology has marveled at everything. But, sports betting is one of the industries that has benefited the most. Everything about betting is top-notch, from the way bettors place bets to bookmaking. The concept of pay per head became popular in the late 1990s. While it was a storm, most bookmakers did not have the state-of-the-art look like today. Betting platforms looked basic. They were more of an online platform featuring basic interfaces and bet markets. Luckily, that was just a start as the pay per head concept revealed more over the years. Today, a pay-per-head bookie has next-generation features and tools for bookmaking. If you want to move lines, you can find a tool to help you do that. Moreover, the software has automated many processes. For example, you do not have to open a booth where players must come to place bets with you. Instead, they can log in to your online bookmaker and place bets. The process is automatic, so you do not have to book bets yourself. In fact, you do not even have to grade bets after events.
Other Pay Per Head Tools That Have Simplified The Art Of Bookmaking
Over the years, pay per head providers have added more tools to the software to simplify the art of bookmaking. Here are some of the tools that will make your bookmaking better:
Reports
The best PPH software generates reports. Like any other business, your bookmaking needs analytics to move forward. These help you make crucial decisions about your business. For example, you might need to market your bookie more after realizing that existing players are inconsistent. You can only tell about this by looking at a report. Notably, you can get over 60 different reports showing new information regarding every aspect of your business.
Mobile Betting And Bookmaking
Another way PPH is improving the art of bookmaking is mobile betting. Today’s bettors want the most convenient way to place bets. Moreover, the use of phone devices has increased rapidly. Thus, the only way to tap into the market is by offering your services in a convenient means. Your bookmaker must be mobile-compatible. Also, you might want to check your bookie platform from time to time. If this means opening your laptop every time you want to, it is inconvenient. Luckily, the pay per head software is optimized for mobile devices.
Bet Tracker
One of your responsibilities as a bookie is to track bets. A traditional bookie could prevent a big bet before it was placed because players had to go through the operator. Today, bettors log in to their accounts and place bets. This means you will realize a sharp bet when the wager is already placed. Fortunately, the PPH software has a bet tracker to alert you when a player places a bet. Then, you can make your next decision based on what you want. For example, you can limit the bet amount for that player for the following bets and set maximum payouts.
Player Management Tools
Player management is part of bookmaking. With this, you can offer your clients what they need. For example, when you realize you have a consistent player, you can consider giving them a bonus or an incentive to recognize them. Also, you might have a player who has never won even a single match, yet they continue to play. In this case, you can reward a cashback offer or another similar offer to encourage them to continue playing. There is a lot you can do with player management tools. Fortunately, your pay-per-head provider will guide you through it.
Customer Support
Customer support is not necessarily a tool. But, it is an integral part of bookmaking. Your clients will always have questions or need solutions. Thus, you must provide a way for them to reach you. Some clients prefer to call over email or write a message and vice versa. Therefore, it is best to have all communication channels to cater to all players’ needs. A bookie also needs support. If it is your first time using a pay-per-head system or bookmaking, you will need all the help you can get. Fortunately, a provider such as Power Pay Per Head is readily available to support you in operating your bookie.
IT Support
Considering that you work with an online platform, you need IT experts to help with various tasks. Your site might slow down or catch something preventing it from operating optimally. Fortunately, the ideal pay-per-head provider has its IT experts. This internal team is readily available. Therefore, you do not have to book an appointment with them. Whenever you discover a problem that needs an IT expert, you can message your provider. The IT team tackles the issues instantly, leaving no room for clients to complain. In fact, experts are always on-call to maintain your platform. But, whenever you feel something needs extra attention, you can bring it up with your bookie. That way, your bookmaker remains operational throughout the year.
Are You Ready To Become A Bookie Operator?
Indeed, the art of bookmaking has evolved significantly over the years, thanks to the pay-per-head concept. Today, aspiring bookies can easily enter the industry and launch their sports betting services with the help of PPH providers like Power Pay Per Head.
The pay-per-head model simplifies the entire process of bookmaking. It provides bookies with ready-made sports betting markets, player management tools, and a range of other essential bookmaking tools and services. This means that even newcomers can enter the market with confidence, knowing they have the necessary resources to compete with established sportsbooks.
By partnering with a reputable PPH provider like Power Pay Per Head, bookies can access a sophisticated and fully functional betting platform. The platform is designed to be user-friendly and customizable, allowing bookies to tailor it to their specific preferences and branding.
If you’re considering starting your own bookie business, contacting Power Pay Per Head to take a tour of their PPH software is a smart move. It will give you a firsthand look at the features and capabilities of the platform, helping you make an informed decision about the best solution for your bookmaking venture. With the support and tools provided by Power Pay Per Head, you’ll be well-equipped to succeed in the exciting world of bookmaking.
