What Is Pay Per Head?

23 March 2022
What Is Pay Per Head

We guess that you pay for several services based on the amount of usage. With Pay Per Head services, this payment model allows you to pay only for the services you use, rather than a flat rate.

For example, you pay for TV cable depending on how many channels you watch. Also, you pay your utility bill based on how much energy your household consumes in a specific period.

Pay per head (PPH) works similarly, only that it is used by bookies and PPH providers in the gambling industries. If you are going into the bookmaking business, you need this guide. It will help you understand the price per head, its benefits, and features to look for when subscribing to PPH providers’ services.

What Is Pay Per Head?

Pay per head is a business model allowing paper and pen bookies to join the online world at a reasonable fee. For bookmakers to offer their services online, they need a website, license, payment system, customer support system, and betting software. Unfortunately, this costs an arm and a leg, which deters most bookies from joining the online venue and choosing to hide in dark alleys and their backyards.

Also referred to as price per head, PPH, per head, and other similar terms, pay per head allows entrepreneurs to launch their bookie websites conveniently and efficiently. Usually, a bookie does not pay an upfront fee to get all the requirements of a betting website. Instead, they pay once bettors place their bets.

Remember how you pay your bills on a scheduled date? Similarly, you pay the pay per head service fee after a specified period, usually weekly. So, your PPH provider will sum the number of players that wagered during a week and send you a bill based on an agreed rate.

How Much Is The Pay Per Head Service?

Launching an online sportsbook can be costly, with expenses such as web design, maintenance, licenses, salaries, and bankroll funds for winning clients. However, the advent of pay per head (PPH) services have made it more affordable and accessible for aspiring bookies to enter the market.

With a pay per head model, bookies no longer need a large upfront investment to set up and manage their sportsbooks. Instead, they only need funds for their bankroll and a modest amount to cover the weekly PPH fee. The PPH fee varies depending on the company providing the services and the features offered.

For instance, the PPH fee typically ranges from $3 to $30 for each active player, depending on the PPH provider and the level of services offered. If a bookie has ten active players and the provider charges $10 per player, the weekly PPH fee would amount to $100.

PPH providers may offer different packages based on the services they provide. For example, a basic package might include live betting markets and customer support at a lower fee, while a more comprehensive package could offer additional features like 20 betting markets, a casino, and a racebook at a slightly higher fee, such as $15 per player.

By opting for a pay per head model, bookies can significantly reduce the initial financial burden of starting an online sportsbook while still accessing essential services and features needed to run a successful and competitive sports betting business.

The Advantages Of Using PPH

It Is Affordable

The advantages of using Pay Per Head (PPH) services are significant, with affordability being one of the key benefits. Launching a bookie operation can be an expensive venture, especially when considering the costs associated with website design, software, licensing, and other expenses.

Traditional website designers typically charge high hourly rates, often around $150 or more, to create a sportsbook website. Designing and developing a website can take several days, leading to even higher costs. Additionally, bookies need to invest in betting software, pay for licenses, and cover various other upfront expenses.

However, with the pay per head concept, many of these initial costs are eliminated. Bookies no longer need to bear the burden of expensive website design and development, as PPH providers already have a ready-to-use platform. The pay per head service operates on a weekly fee basis, charging bookies only for the bettors who placed wagers during that specific period.

This pay-as-you-go approach means that if a bettor doesn’t place any bets during a particular week, the bookie won’t be charged a weekly fee for that individual by the PPH provider. This cost-effective model allows bookies to manage their budgets more efficiently and focus on growing their business without being overwhelmed by hefty upfront expenses.

By utilizing PPH services, aspiring bookies can enter the market with minimal financial strain, making it a highly attractive and viable option for those looking to launch their sportsbooks.

Easy To Run

A pay per head bookie is ready to run. All the features and functions are placed in the right place bearing tags you already understand. For example, you will get updated reports about your business when you click on reports.

Moreover, most processes are automated on a PPH bookie. Also, the price per head provider completes most of the tasks. They create betting lines, process payments, and other bookmaking processes.

Requires Little of Your Resources

Every business owner has to use his resources, including time, money, network, and others, to make his operations successful. As a bookie, you need time, a bankroll, clients, and bookmaking tools. Your PPH provider can course everything except clients.

So, yours will be to find new clients and have enough bankroll. Meanwhile, the PPH shop will invest its time to create odds for your bookie, use its bookmaking tools to run the sportsbook, and ensure security for your players, safe payment methods, and fair gaming. Moreover, you do not have to worry about website maintenance or providing support for your clients because the PPH shop has your back.

Wide Range of Gambling Options

Bettors want a comprehensive sportsbook. It should have almost all common sports markets and a few new markets such as beach volleyball, darts, and others. that way, clients have a wide range of markets to bet on.

They can wager on soccer, hockey, baseball, darts, basketball, and everything they find in your sportsbook. When you have fewer markets to wager on, bettors look for other avenues that meet their needs.

IT And Customer Support

Every online platform needs continuous maintenance to eliminate bugs and other issues that might affect your client’s experiences. This is a costly service. Fortunately, your PPH provider will perform the website maintenance at no extra cost.

As for customer support, the PPH shop provides 24/7 access to its call center. That way, you and your clients can get support at night or day.

Features Of A Pay Per Head Solution

There are hundreds of pay per head solution providers, giving you a wide range of options. Each provider has something to offer. As such, they have standard and unique features.
For example, every PPH provider offers a sports betting platform. However, not all offer a casino, racebook, player management tools, customer support, and reports. Considering that Power Pay Per Head is the leading provider, we will focus on its features and how they are essential to you.

Sports Betting Markets

Power Pay Per Head offers over 15 bet markets. These include American football, soccer, baseball, basketball, hockey, MMA, NASCAR, etc. The good thing is, that your bookie will feature both national and international events.

Moreover, the provider covers over 100 leagues globally. That way, your clients can enjoy local events and wager on them, and catch up with the international games too.

Varied Bet Types

Whether you are a Moneyline bettor or love a challenge such as betting on the point spread, Power Pay Per Head has your back. Having varied bet options is appealing.
It makes bettors feel in control because you give them a choice. So, they can bet on OVER/UNDER, Straight bets, parlays, and other options. Moreover, this PPH shop also offers live betting and prop bets.

Casino Games

One of the best ways to engage clients is by offering casino games. This is something Power Pay Per Head understands hence the casino games provisions.
Your players will enjoy slot machines, blackjack, roulette, baccarat, craps, and other casino games. Players can also join a live dealer table to take the entertainment a notch higher.

Horse Racing Bet Markets

Horse racing events are scheduled for most of the year. This means more entertaining bet markets for your clients and more money for you. With over 200 horse tracks, your clients will never run out of markets to bet on.

Safe Payment Methods

Online bookmaking eliminates face-to-face transactions. This is safe for both the clients and you as a bookie agent.

A bookie deals with a lot of money. So, it would help if you had appropriate means to hold the money safely until it is time to pay out winnings and keep your profit.

You do not have to deal with tangible money with online payment methods. Moreover, you can operate anonymously because clients do not have to meet you to pay or receive their winnings.

Power Pay Per Head provides several payment methods, including FIAT and cryptocurrencies. That way, your clients have varied convenient options.

Reliable Online Servers And Network

In this line of sports betting, your services should be reliable. One of the ways of ensuring reliability is having servers online at all times. There should be no server downtime or slow-loading website.

Suppose a player wants to place an in-play bet. If the platform is slow or the server experiences downtime, it will frustrate the clients. This pay per head shop ensures that the server is online all the time and continually maintains your site to prevent lags.


Some of the reports you can get include financial analysis, player action, popular markets, bet options, and much more. These help bookies make various decisions. For example, when you realize more action on one side, you can encourage players to wager on the other side.

Call Center

Another solution offered by Power Pay Per Head is customer support for bookie agents and bettors. Bookie agents might need to help to operate a bookie.

On the other hand, clients might have questions about their accounts, promotions, bet markets, deposits, and withdrawals. If they do, your clients need someone who can answer their questions. Fortunately, Power Pay Per Head has a 24/7 call center.

Are you ready to become a pay per head bookie? It is easy; to fill in the contact form on the Power Pay Per Head homepage. You will get access information to your bookie, and you can start taking betting action.

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