Our guess is that you pay for several services based on the amount of usage. With Pay Per Head services, this payment model allows you to pay only for the services you use, rather than a flat rate.
For example, you pay for TV cable depending on how many channels you watch. Also, you pay your utility bill based on how much energy your household consumed in a specific period.
Pay per head (PPH) works similarly, only that it is used by bookies and PPH providers in the gambling industries. If you are going into the bookmaking business, you need this guide. It will help you understand the price per head, its benefits, and features to look for when subscribing to PPH providers’ services.
What Is Pay Per Head?
Pay per head is a business model allowing paper and pen bookies to join the online world at a reasonable fee. For bookmakers to offer their services online, they need a website, license, payment system, customer support system, and betting software. Unfortunately, this costs an arm and a leg, which deters most bookies from joining the online venue and choosing to hide in dark alleys and their backyards.
Also referred to as price per head, PPH, per head, and other similar terms, pay per head allows entrepreneurs to launch their bookie websites conveniently and efficiently. Usually, a bookie does not pay an upfront fee to get all requirements of a betting website. Instead, they pay once bettors place their bets.
Remember how you pay your bills on a scheduled date? Similarly, you pay the pay per head service fee after a specified period, usually weekly. So, your PPH provider will sum the number of players that wagered during a week and send you a bill based on an agreed rate.
How Much Is The Pay Per Head Service?
Launching an online sportsbook is expensive. There is a web design fee, maintenance fee, license, and other expenses, including salaries for oddsmakers and different teams. Moreover, you also need to put money in your bankroll to pay winning clients.
Fortunately, you do not need a lot of money to launch a pay per head bookie. Instead, you only need money for your bankroll and a little more to pay the weekly PPH fee.
The pay per head fee ranges between $3 and $30 for each player that wagers, depending on the company providing PPH services. So, if your provider asks for $10 and you have ten active players, you will pay $100.
PPH providers also charge bookies based on what they offer. For example, a PPH shop can provide you with live betting markets and customer support for $5. The same shop can give you 20 betting markets, customer support, a casino, racebook for $15 per player.
The Advantages Of Using PPH
It Is Affordable
We cannot stress this enough, launching a bookie is expensive. Most website designers charge an hourly rate of $150. It could be more to design a sportsbook website.
Remember, designing a website will take a few days, which means more money. Yet, this is just a start as you will have to buy the betting software, pay a license, and other expenses.
But, when you use pay per head concept, you eliminate the initial costs, including website design and others. Even with 100 clients, you will only pay a weekly fee for bettors that wagered during the period. In other words, if a bettor does not place a bet during the week, you will not pay his weekly fee to the PPH provider.
Easy To Run
A pay per head bookie is ready to run. All the features and functions are placed in the right place bearing tags you already understand. For example, you will get updated reports about your business when you click on reports.
Moreover, most processes are automated on a PPH bookie. Also, the price per head provider completes most of the tasks. They create betting lines, process payments, and other bookmaking processes.
Requires Little of Your Resources
Every business owner has to use his resources, including time, money, network, and others, to make his operations successful. As a bookie, you need time, a bankroll, clients, and bookmaking tools. Your PPH provider can course everything except clients.
So, yours will be to find new clients and have enough bankroll. Meanwhile, the PPH shop will invest its time to create odds for your bookie, use its bookmaking tools to run the sportsbook, and ensure security for your players, safe payment methods, and fair gaming. Moreover, you do not have to worry about website maintenance or providing support for your clients because the PPH shop has your back.
Wide Range of Gambling Options
Bettors want a comprehensive sportsbook. It should have almost all common sports markets and a few new markets such as beach volleyball, darts, and others. that way, clients have a wide range of markets to bet on.
They can wager on soccer, hockey, baseball, darts, basketball, and everything they find in your sportsbook. When you have fewer markets to wager on, bettors look for other avenues that meet their needs.
IT And Customer Support
Every online platform needs continuous maintenance to eliminate bugs and other issues that might affect your client’s experiences. This is a costly service. Fortunately, your PPH provider will perform the website maintenance at no extra cost.
As for customer support, the PPH shop provides 24/7 access to its call center. That way, you and your clients can get support at night or day.
Features Of A Pay Per Head Solution
There are hundreds of pay per head solution providers, giving you a wide range of options. Each provider has something to offer. As such, they have standard and unique features.
For example, every PPH provider offers a sports betting platform. However, not all offer a casino, racebook, player management tools, customer support, and reports. Considering that Power Pay Per Head is the leading provider, we will focus on its features and how they are essential to you.
Sports Betting Markets
Power Pay Per Head offers over 15 bet markets. These include American football, soccer, baseball, basketball, hockey, MMA, NASCAR, etc. The good thing is, your bookie will feature both national and international events.
Moreover, the provider covers over 100 leagues globally. That way, your clients can enjoy local events and wager on them, and catch up with the international games too.
Varied Bet Types
Whether you are a Moneyline bettor or love a challenge such as betting on the point spread, Power Pay Per Head got your back. Having varied bet options is appealing.
It makes bettors feel in control because you give them a choice. So, they can bet on OVER/UNDER, Straight bets, parlays, and other options. Moreover, this PPH shop also offers live betting and prop bets.
Casino Games
One of the best ways to engage clients is by offering casino games. This is something Power Pay Per Head understands hence the casino games provisions.
Your players will enjoy slot machines, blackjack, roulette, baccarat, craps, and other casino games. Players can also join a live dealer table to take the entertainment a notch higher.
Horse Racing Bet Markets
Horse racing events are scheduled for most of the year. This means more entertaining bet markets for your clients and more money for you. With over 200 horse tracks, your clients will never run out of markets to bet on.
Safe Payment Methods
Online bookmaking eliminates face-to-face transactions. This is safe for both the clients and you as a bookie agent.
A bookie deals with a lot of money. So, you need appropriate means to hold the money safely until it is time to pay out winnings and keep your profit.
You do not have to deal with tangible money with online payment methods. Moreover, you can operate anonymously because clients do not have to meet you to pay or receive their winnings.
Power Pay Per Head provides several payment methods, including FIAT and cryptocurrencies. That way, your clients have varied convenient options.
Reliable Online Servers And Network
In this line of sports betting, your services should be reliable. One of the ways of ensuring reliability is having servers online at all times. There should be no server downtime or slow-loading website.
Suppose a player wants to place an in-play bet. If the platform is slow or the server experiences downtime, it will frustrate the clients. This pay per head shop ensures that the server is online all the time and continually maintains your site to prevent lags.
Reports
Some of the reports you can get include financial analysis, player action, popular markets, bet options, and much more. These help bookies make various decisions. For example, when you realize more action on one side, you can encourage players to wager on the other side.
Call Center
Another solution offered by Power Pay Per Head is customer support for bookie agents and bettors. Bookie agents might need help operating a bookie.
On the other hand, clients might have questions about their accounts, promotions, bet markets, deposits, and withdrawals. If they do, your clients need someone that can answer their questions. Fortunately, Power Pay Per Head has a 24/7 call center.
Are you ready to become a pay per head bookie? It is easy; to fill in the contact form on the Power Pay Per Head homepage. You will get access information to your bookie, and you can start taking betting action.
