You Can Make Money As a Local Bookie

14 November 2021
You Can Make Money As a Local Bookie
You Can Make Money As a Local Bookie

Suppose you are thinking of becoming a bookie. Take bets, pay those who win, and make money while at it. While it sounds easy, one question must be crossing your mind; how does a bookie make money?

Several elements determine how much a local bookie can make. This article uncovers how a bookie makes money, what influences the profits, and how to calculate profits.

How Does A Bookie Make Money?

The only way for a local bookie to make money is when a bettor loses bets. If a better staked $100 and the game’s outcome did not go according to their bet, they lose, adding to the sportsbook’s profit.

Usually, bettors choose what to bet on based on odds. For example, if it is more likely that Manchester United will win against Westham in an upcoming match, more bettors will stake on Man United. In this case, a bookie will not make much.

Besides making money when bettors stake on unlikely outcomes, bookies also profit when players bet on instances that do not come to reality. For example, if a bettor staked on Man United and lost, the bookie cashes in.

What Influences How a Local Bookie Makes Money?

Here are some key factors that can influence your potential earnings as a local bookie:


The number of bettors using your sportsbook determines how much you make. When your business is still new and is yet to market, only a few players use your bookie. Eventually, when everyone knows about your bookie, you will get hundreds of players per day, translating to making more money.

Another way to look at this is how frequently a player bet. You could be having a thousand players registered on your sportsbook, with only a few playing frequently. The frequency of how players bet could be influenced by several elements, including the number of betting lines and sports markets your local bookie offers.

How Much Bettors Spend

As a local bookie, the target audience may vary based on your specific business goals and strategies. You can cater to a range of bettors, including high rollers, middle rollers, and low rollers. Each category of bettor has its own characteristics and betting preferences.

For casual or low rollers, who typically spend less than $100 monthly, you may aim to attract a larger number of players to generate substantial profits. These bettors may place smaller bets but can contribute to your earnings through their cumulative volume of wagers.

On the other hand, if your focus is on attracting high rollers, who spend more than $1000 weekly, you can generate significant profits with a smaller number of players. These high-value bettors tend to place larger bets, which can result in substantial earnings even with a limited customer base.

It is important to assess your local market and determine the balance between attracting a larger customer base versus targeting high-value bettors. Understanding the spending habits and preferences of your target audience will help you tailor your services and maximize your profitability accordingly.

How You Pay Winnings

While the above tips show how players influence how much you make, this factor is entirely on you as a bookie. Players tend to stay where they feel their needs are taken care of. One of the ways to keep your players happy is by paying out winnings as soon as the bets are settled.

You need a system that quickly updates data and releases funds to players’ sportsbook accounts. Seeing that balance on their account could keep players returning.

Moreover, processing the funds as soon as the player requests them will make everyone involved happy. You also have to be consistent in how you process withdrawals to create confidence in your clients.

Calculating Profits for a Local Bookie

Calculating the numbers, you make from running a sportsbook is easy. First, you have to understand that the influencing factors discussed above contribute to your profit.

Usually, you need to take the number of bettors placing bets on your sportsbook per week and multiply it by the average of what each bettor bets. Consecutively, you need to realize that a bookie has to pay winnings to bettors whose predictions paid off.

For example, when a bookie has at least 100 bettors in a week, each staking between $25 and $100 per week, the sportsbook will get $5,000 to $10,000. If these players can instead spend between $250 and $500 weekly, a bookie will work with up to $100,000 per week.

While you could be working with 100 players, the amount of money they spend on your sportsbook spells how much you can make.

Are You Ready to Make Money with a Local Bookie?

A sportsbook can make as much or little profit based on the number of bettors and their bet amount. You can have a few high-roller bettors who bet continually, giving you an impressive profit than what many players making small bets irregularly would bring you. If a local bookie can pay out winnings reliably while other factors are constant, it could also increase the profit you make.

If you are ready to make money with a local bookie, you can reach us at Power Pay Per Head. We are the leading pay-per-head service provider helping small and big bookies launch in the already competitive industry and succeed. Fill out our sign-up form, and we will send you various packages showing you how much you could make from the comfort of anywhere you dream of.

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