While it is three years since the U.S. Supreme Court overruled the Professional and Amateur Sports Protection Act (PASPA), it is not too late to start your bookie business. It is the right time because more than two dozen states have legalized sports betting. Thus, you will enter into an already established market without worrying about legality since obtaining a license will be easy.
Running a sportsbook is even simpler when you use a pay-per-head platform. These platforms are designed to help you manage your sportsbook and grow your business. This article guides you towards running a bookie and bettors you can target in your marketing.
What Is a Pay Per Head Platform?
A pay-per-head platform is an online website offering sports betting markets. These platforms are the central hub where a bookie agent can log in to perform managerial tasks while bettors can sign-up and start betting. This platform allows a bookie agent to keep track of all bets, winnings for bettors, profits for the bookie, and data to help calculate what you owe the pay per head service provider.
The difference between a pay-per-head platform and a traditional sportsbook is the payment method. Before PPH services, those opting for the conventional sportsbook had to pay for a high up-front fee. That is a disadvantage to you because you will need to update your bookie later, perform audits, generate reports and perform every task required, including calculating players’ wins.
With PPH platforms, you only pay a subscription fee depending on the package you want. If you want a platform with a sportsbook, casino, and a racebook, the cost will be higher than one with only a bookmaker. Here is how it works.
How a PPH Sportsbook Works
A pay-per-head platform allows a bookie to bring its business online. Suppose you offer bookmaking services to your friends and family.
You can take that business online and reach a broader market. You will get cutting-edge digital tools to help you manage your bookie and a high-tech platform giving you more control over your business.
Paying for this service is easy and affordable. For starters, you will pay the agreed price per head. So, if you agree to pay $10 for every player that bets on your sportsbook each week and have ten active players that week, you will pay a total of $100.
The advantage is that you pay for services depending on how many active players wagered during the week and not all registered players on your platform. That way, you have a competitive edge compared to other existing sportsbooks.
You Have a Ready Market
With each passing year, Americans become more in love with sports betting. In September, CNBC reported the American Gaming Association’s (AGA) prediction of about 45.2 million Americans planning to bet on the National Football League (NFL). Add that number to those interested in soccer bet markets, basketball, baseball, tennis, golf, and others, and you will get a much better market.
Ideally, the USA is ready to bet on sports. Moreover, sports betting is legal in more than 26 states. Some of these include:
- New York
- Washington D.C.
- New Jersey
These states allow local casinos to partner with sportsbooks to offer sports betting. But, some residents prefer betting on sportsbooks outside their jurisdiction.
While you can get a good number of bettors from these states, you can also get a huge player base from states without legalized sports. Considering there are no sportsbooks in these states, residents find online bookies.
Features to Look for on a Pay Per Head Platform
In your search for a PPH platform, confirm it has the following features:
- Several types of sports
- Diverse bet options
- Supports several currencies and payment methods
- Administration dashboard
- Social media
- Multi-language accessibility
- Live feeds
- User-friendly interface
- Top-notch security
- Get Your PPH Platform
The PPH platforms are revolutionizing the industry. With software that can allow your bettors to use their phones or desktops, bet on hundreds of markets, make seamless payment, bet on live events, and will enable the administrator to manage the bookie conveniently, you can take your business to the next higher level.
Power Pay Per Head is a brand with over 15 years of providing pay-per-head platforms. We pride ourselves in bringing your bookie business to the next higher level. With all the tools your sportsbook needs and its technology to flourish, we provide platforms your players will enjoy using. Moreover, they will get customer support 24 hours.
Contact Power Pay Per Head today for any clarification or sign up for our pay-per-head platform and get several weeks of a free trial. We will customize your bookie software to meet your needs and incorporate anything you come on board with.