Becoming a pay per head (PPH) sportsbook has various motivations, such as the desire for independence as a self-employed individual. However, regardless of the reasons for choosing this path, the ultimate objective for all PPH sportsbooks is to generate revenue through the provision of pay per head service.
But, like any other business, the amount of money you make depends on your efforts and the resources you are using. Take, for example, a local casino using online and SEO marketing to advertise itself. The casino is likely to attract more local clients than a neighboring casino that barely advertises its services.
As for sportsbooks, they have to implement more measures to earn big profits. Here, we show you how PPH sportsbooks can make more money using the pay per head services.
Working With Pay Per Head Solution Provider
The first step to earning big profits is working with pay per head service providers. Considering that Power Pay Per Head is the leading PPH service provider, seek their services. The site ranks on top for several reasons.
For example, the site is run by former and current bookies who understand what other bookies need. With over 80 years of combined experience, Power Pay Per Head officials ensure that you have everything to grow your profit.
So, consider launching your bookie with the best pay per head services provider in the market. That way, you gain access to incredible bookmaking tools and an experienced team to help you make better profits.
Activate All the Bet Markets Provided By the PPH Provider
Another way PPH sportsbooks can earn massive profits is to offer wagers in all betting markets. These markets include American football, soccer, baseball, hockey, tennis, golf, volleyball, college events, TV shows, celebrities, and politics.
If a client joined your platform to wager on soccer, they can discover other interesting markets and wager on them too. But, with only one betting market, clients will only wager on events in that sport and find another bookie to place their other bets.
Still, it is crucial to offer several bet types on betting markets. So, in American football, you can offer money line, point spread, over/under, future, parlay, and many more as per your clients’ preferences. Ensure clients can choose over three bet types from each event you feature on your betting platform.
Consider Offering Casino Games
PPH sportsbooks can use another source of income; online casinos. Casino playing is another goldmine after sports betting. Once a quality casino game hooks a player, they keep coming back to play.
You must offer the best casino games to attract clients. Moreover, it is essential to add new casino games every once in a while. That way, you give clients something to look forward to.
Another feature your casino must have to ensure you are making good money is a wide range of games. So, under the slot machine category, there should be fruit, mythology, Greek, Egyptian, Asian, animal, holiday, and other themed games. This gives your clients an option, allowing them to choose their preferred slot machine.
Other games that you must offer include roulette, baccarat, blackjack, and video poker. Ensure that these games have different variations, allowing players to play games with different rules. Also, these games should feature different buy-ins to accommodate all clients, including low-budget and high-rollers.
Another way PPH sportsbooks can bump up their casino earnings is by offering live dealer games. These are powered by the PPH shop itself or third parties such as Evolution Gaming and Pragmatic Play Live. Having these games motivate players to enjoy Las Vegas-style games without traveling to Sin City.
Offering Bets on Horse Races
From the Kentucky Derby to other national and international horse races, PPH sportsbooks can make a lot of money from offering bets on these events. All they need is to get a racebook platform from a pay per head service provider.
With over 220 horse tracks globally, you can continually make big profits throughout the year by offering bets on races. Fortunately, many horses participate in any particular event.
Moreover, horses are not the only things wagered on. Instead, jockeys and other possibilities are also wagered on.
For example, bettors can wager on the best horse. They can also wager on the best-performing jockey overall and other similar bet types.
Offering Prop Bets
New PPH sportsbooks are advised not to offer prop bets during the initial months of their operations. But, once you are an established sportsbook with incredible experience, you can offer proposition bets.
These are bets focusing on particular random instances. For example, a bookie can put up a prop bet such as; which player will get a yellow or red card.
Most of these bets focus on individual players. But, PPH sportsbooks are adding more prop bets on teams. An example of a prop bet on a team is “Which team will graduate to the semi-finals?”
Prop bets are some of the most exciting wagering options. Moreover, clients can wager on more than one prop bet in a game, unlike money-line bets. So, consider offering it to increase your profits.
Offering In-Play Betting
Have you placed a bet on an ongoing event? How exciting did it feel?
Betting on ongoing events is rapidly becoming popular. The fun, the excitement, and the adrenaline rushing through the body while placing bets on ongoing events are all too good to stop.
Unfortunately, not all sportsbooks can afford the technology of live betting. But, PPH sportsbooks have an edge as they can get the offering from pay per head service providers at a friendly fee.
For example, you can find a pay per head solution provider charging $4 extra per player for the live betting feature. This is a good deal considering a player will wager over $4 in one game. The player will place several more live bets during the week, increasing their profits even after they pay the extra live betting fee.
Having Profitable Vigorish
Another way PPH sportsbooks can make more money is by setting profitable vigorish. Bookies make their money from vigorish. However, you must know how to incorporate vigorish is the best way to ensure bettors are wagering without feeling the pinch of the extra charge.
With pay per head service providers, you can get incredible profits from vigorish. The PPH agents know how to create juices for various events. That way, you can make good profits continually.
Take Advantage of Novice Bettors
PPH sportsbooks can also make big profits from novice players. These are players that have never placed bets before. They also do not consider any statistics, news, injuries, or data before placing bets.
Instead, they place bets based on their emotions. For example, if a player’s favorite soccer team is Manchester United, they bet on the team even if Manchester City seems to be a bigger and better team.
Recruiting New Clients
You must find new clients to make profits from your betting services. With the pay per head provider focusing on running your sportsbook, you can concentrate on finding more clients.
While at it, consider finding quality clients. These are bettors who wager on over four events each week. They should also spend more money so that you can retain their profits even after subtracting the weekly pay per head fees.
Unfortunately, you can never have enough clients. So, create a plan on how to recruit new clients continually. That way, you can land more novice bettors who will make you more money.
Utilizing the Bookmaking Tools Provided By the PPH Services
Another way bookmakers can make good money is by utilizing the tools provided by the PPH service provider. Some of the tools provided by PPH services include reports, player management tools, bet ticker, bet tracker, and others.
For example, you can use a player management system to increase or love a bettor’s limit. That way, you remain in control of how much they bet or win, ensuring that you do not have to use your bankroll to pay winnings.
Balancing Your Books
Lastly, you need to balance your book. Fortunately, the pay per head service provider will give you all the tools you need to facilitate balancing your books. For example, you can use a bet tracker to follow bettors’ activities.
Then, you can use the information to close a bet market. Also, you can adjust the odds to encourage bettors to wager on the side you want. With experienced oddsmakers from the pay per head solution provider, your books will always be balanced.
Start Making Better Profits Today
If you are a bookie making mediocre profits, it is time to change your strategies. You need to look at the holes sinking your money and mend them. For example, if you have several professional bettors cashing in more than they lose, you are losing money.
You can change this by either blocking their accounts or limiting their wager and payout amounts. Apart from that, you can do other things to make more profits.
Some of these include setting profitable vigs, balancing your books, offering more bet markets, featuring different bet types, and more. Overall, give your clients what they want, and they will return the favor by betting more.
So, listen to your clients and address their needs. Then, allow the experts; pay per head service providers to run your bookie. They have more experience in running profitable PPH sportsbooks.