The sports betting industry is expanding rapidly on a global scale, prompting an increasing number of individuals to pursue careers as independent bookmakers. This is not surprising given the desire to invest in a thriving industry, while also benefiting from a lucrative source of income through engaging in activities that they enjoy. With pay per head solutions, becoming a bookie has never been easier, as it allows for streamlined and efficient management of your sportsbook.
Unfortunately, the industry is already crowded with prominent sportsbooks such as BetMGM, FanDuel, DraftKings, Caesars, and others.
The only way to compete with such big companies is if you are willing to invest millions of dollars. However, you can gain a competitive edge when launching a pay-per-head (PPH) bookie business.
It Is Affordable
Earlier, we mentioned you would need millions of dollars to start a sportsbook such as BetMGM and survive in the industry. You would need money to pay IT experts for your site, oddsmakers, customer support staff, licensing, employees, and rent for your headquarters. Yet, not everyone could afford all that money.
Fortunately, you can still become a bookie with a pay-per-head package because it is affordable. Instead of spending thousands to set up a site, you can get a standard sportsbook at a fixed price per player using your platform to place bets. For example, your provider can ask for $5 each week for each player that wagers.
Easy Sportsbook Management
Another importance of using pay-per-head is the ease of sportsbook management. Usually, you would need to take bets manually, record bets, and process winnings. However, with the PPH platform, you do not need to take bets manually anymore.
In fact, you do not have to perform most other tasks manually. For example, you do not need to spend hours creating and changing sports gambling odds. Instead, the PPH platform will do it all, from creating initial lines to modifying them depending on how players are wagering.
The platform also provides plenty of detailed reports for bookies to analyze business risks and monitor every customer’s betting activities. With this information, you can implement the ideal steps to ensure your bookie business is running efficiently.
Ideally, all the mundane administrative tasks you are required to do are easy, thanks to PPH software.
24/7 Customer Support
Only a few firms can afford to employ 24/7 customer support agents. Yet, this should not be a problem for a pay-per-head bookie today. This is because the service comes with 24/7 customer support.
As a bookie operator, you will need assistance with running your bookie. You could need an IT expert to remove a bug, an oddsmaker to adjust your lines, or any other sportsbook management task. You can ask for assistance through customer support.
Your players might have several inquiries too. They might have questions about account activation, bonuses, account suspension, or any other query.
When they do, they can reach customer support agents through provided communication channels such as live chat, email, or phone calls.
Vast Gambling Options
Another reason you should use pay-per-head if you want to launch a bookie today is the vast gambling options. Your bookie has to offer as many betting options as possible to meet players’ needs. That way, you can attract more bettors.
A bookie offering bets on soccer will only attract soccer bettors. However, a bookie offering bets for soccer, basketball, hockey, handball, volleyball, tennis, golf, and others will attract more bettors.
Moreover, you can entice a soccer bettor to wager on other sports because you are offering bets on those markets. The PPH software also allows you to provide casino games and horse racing bets.
With many gambling options, a bookie can attract even more players. Besides, the platform provides excellent betting variations.
For example, players can choose to bet on pre-match, live games, or play live dealer casino games.
Mobile Compatible Platform
Another reason you need a pay-per-head to start a bookie today is mobile compatibility. Today, most people want to bet on the go. Fortunately, mobile devices are convenient, allowing players to bet from anywhere at any time.
The PPH platform is designed to be compatible with mobile devices, including tablets, iPhones, Androids, and Windows. Even bookie operators can log in to their management platform from their phones and perform various managerial tasks anywhere.
Considering the PPH platform is hosted online, it is convenient. As a bookie, you do not need to sit at a designated place waiting for bettors to come to you. As for bettors, they do not have to wait until you open your booth.
Instead, they can log in to their player account and place their bets at any time of the day. They can deposit their funds through various options, including credit/debit cards, e-checks, Bitcoin, Litecoin, and others.
Bookies can also manage their bookies from their internet devices instead of using pen and paper. This means you do not need to walk around with hundreds of pages to ensure the smooth running of your bookie. Instead, you can use your phone to manage the bookie.
Grade Bet Slips
A bookie would have to spend hours grading bet slips without a pay per head business model. If you have 100 players that placed a bet on a specific event, you would go through each bet, recording those players that won so that you can process their winnings. It would take many sleepless nights and complaints from clients waiting to get their winnings.
However, with the pay-per-head system, the bet slips are graded automatically. That way, you can concentrate on other tasks such as finding new clients.