If you have been thinking about becoming a bookie, you must have heard of pay per player. While it is not the commonly used phrase, it refers to the pay-per-head business model. Other phrases that describe this business model include price per player, cost per player, PPH, or just per head.
A pay per player is a business model providing bookies with a betting platform, hundreds of sports betting markets, and bookmaking tools around the clock, throughout the year. The words refer to the way bookies have to pay for the services they get. Ideally, the service provider deals with the technical aspect of the bookmaking service while the bookie operator concentrates on converting the target market into loyal bettors.
When you hear of pay per player bookie, it describes a modern, reliable, and cost-effective betting platform. Usually, a third party provides the bookie software and other crucial tools to help a bookie enter the online market and start taking action. The software is always ready; thus, you can decide to become a bookie today and launch it later that day.
The Origin Of Pay Per Head
There are several theories explaining the origin of pay-per-head. Most date the 1990s as the first time the PPH concept was birthed. The Cliffsnotes version of the story suggests that world-recognized sportsbooks started offering white label sportsbooks to maximize profit.
After a while, bookies got tired of paying for a franchise of the white label sportsbook. They had to pay a monthly fee and a commission from their earnings.
This led to the invention of the pay per player business model. Unlike white label sportsbooks, PPH bookies paid a fixed price depending on the number of players that placed wagers each week. At that time, the pay-per-head fee was around $65 for each player or more.
With the spread of the business model and more service providers joining the industry, the fee reduced significantly. Today, the PPH fee ranges between $1 and $25 per player, depending on the service provider.
What To Expect In The Pay Per Player Software
When you look around the internet, you will find at least 100 sites offering pay-per-head software. Some of these have almost a similar product with at least one or two differences. Here are some things to expect in a pay per player software.
Sports Betting Platform
The first thing you should expect is a sports betting platform. Your site’s sports betting quality and quantity depend on your software provider.
For example, you can get a site offering the National Football League (NFL) while another does not. Also, one software can offer sports bet markets within the country while another incorporates international markets.
The best PPH software should come with bookmaking tools to help you run your business. For example, a bookie software can have an AI program to help you create betting lines.
Another standard tool is the bet tracker. This helps you track the betting action on your platform. Depending on the activity, you can decide your next steps. For example, you can close a bet market.
Ensure the software has all the tools to give you a competitive edge in a market that is already crowded with many PPH bookies. It should have report generating tools, a bet tracker, and other player management tools.
Only a few PPH sites offer casino software. If you want to add to your revenue generation, consider having a casino.
Power Pay Per Head has the best premier casino. It is packed with quality slot machines, table games, and live dealer titles to keep your players entertained and betting longer.
Another thing you can expect on your pay per player software is a racebook. One software can focus on race tracks within the country while another incorporates tracks across Europe, America, and other countries.
The more horse tracks you offer, the more action you can record.
The last thing you should look for in a PPH service is customer support. Both you and your clients will need assistance from time to time.
For example, if you are new to using a bookmaking tool, you can ask a customer agent to guide you. As for your players, they might call to ask various questions about their accounts, deposits, withdrawals, or any other issues.
Invest In A Pay Per Player Service
With this article, your understanding of pay per player is better. You know what to look for when investing in one and understand the difference between it and white label sportsbooks.
If you are ready to invest in the PPH, contact one of the best providers in the industry. At Power Pay Per Head, we are the leading PPH service provider and your ideal sports betting partner.