How long have you been thinking about venturing into the betting industry? What has been stopping you? Capital is one of the reasons people put their dreams on hold.
But, your time to join the betting industry has come. With a pay per head (PPH) bookie, you can join the prominent sportsbooks in offering betting services.
Whether you want to operate a sports betting site, a casino, a racebook, all a combination of all, pay per head service gets you covered. Below, you will learn everything there is to know about a pay per head bookie.
What Is Pay Per Head Bookie?
Suppose you are a paper and pen bookie. You do not have sportsbook software or an online platform. Your dream is to offer online services but lacks the capital to invest in good software.
So, your friend introduces you to Power Pay Per Head, an online site providing pay per head services. The site gives you a betting site featuring all bet markets, players’ login forms, a call center, player management tools, and bookmarking tools.
Yours is to log in and take a tour. Then, you can ask your clients to register their accounts, deposit their stake, and bet on their favorite events.
So far, we have not mentioned money or capital. That is because no player has placed a bet yet. Once they do, you can pay per player fee to your service provider. In other words, you will start paying for the pay per head services you get from your provider once bettors wager.
The fee is usually a fixed price per week. For example, your provider can charge you $5 for each player that wagers each week. If you have five players that wagered this week, you will pay $5*5.
Basic Features Of A Pay Per Head Bookie
Knowing the basics of a pay per head bookie will help you understand what to look for when shopping. Here are all the features you should look for when shopping for your ideal PPH bookie.
The first thing you need is a pay per head bookie software. This is similar to various sportsbooks, including FOX Bet, Caesars, and others. The difference is that you do not have to pay an upfront amount in thousands of dollars to get it. Instead, you will start to pay for it when players place wagers.
The bookie software should have bookmarking tools. These vary from one software to another because each developer has their priorities. Some of the bookmarking tools a bookie software has include bet ticker, bet tracker, and reports.
For example, Power Pay Per Head has a Beat the Line 2.0 that tracks sharp and steam bets. A bookie gets alerted whenever players place these bets.
A bet ticker alerts you whenever a player places a bet while the bet tracker tracks sharp and steam bets. You can also get player and agent reports to help you make decisions. Other tools you can look for include line movers and control functions.
Sports Betting Platform
A pay per head bookie needs a website to offer betting services online. Players create their accounts on the website and gain access to bet markets. The betting platform should be user-friendly and have all the features a player needs to place bets.
For example, it should have a bet slip. Another possible thing the platform should have is a search tab. Here, a player can type in specific words to find a venue to bet on.
A prop is a short word for a proposition. These are some of the latest and most popular bets. Offering these to your players will increase your revenue.
Proposition bets are wagers based on a specific scene. For example, which player will be substituted next? Who will score next?
Another thing an ideal pay per head bookie should have is live wagering. Players love placing live bets because it is the most fun part of gambling. It allows them to watch a game and wager until the last minute.
Unfortunately, not all bookies can support live wagering technology. It is expensive, and not even one bookie hosts in-play betting for all games. But, a good pay per head bookie should host at least 15k live bet markets in a year.
According to one statistics report, Australians wagered $916 per person in 2014. Americans wagered $505 on average per person the same year on casino games.
The casino industry has only grown since then. This means people have wagered more. Therefore, it is wise to offer casino games to your players.
Horse racing is still popular centuries after its inventions. A significant group still follows horse races in the country and worldwide. But, only a few bookies offer bets on horse races.
You can take advantage and fill the gap by offering bets on horse racing. The best pay per head bookie should feature over 200 tracks. You can activate the number of tracks you want to offer bets on.
Live Dealer Games
Statistics show that more players prefer online live dealer games over land-based casinos. Unless you have thousands of dollars for a vacation in Las Vegas, you likely prefer to log in to online platforms to play casino games.
The good thing is that these games are of high quality. Players can play roulette, blackjack, craps, and other games from their homes.
Several reasons can motivate you to choose a contactless payment system. For starters, the Coronavirus pandemic. Secondly, it is convenient.
Today, you and your clients do not have to look for each other to pay or collect a debt. Your clients can use online payment methods to fund their accounts. Ensure your pay per head bookie payment system supports credit/debit cards, cryptocurrencies, and e-wallet payment options.
Which device are you using to read this? You may be using your phone or tablet. It is also possible that you are using your desktop.
Whichever it is, it is clear that every person has their preferences. You feel like using your phone in the morning, a tablet later in the evening, or any other internet device whenever you want.
Therefore, it is essential to have a platform compatible with various devices. That way, your bookie is accessible to phone, tablet, desktop users.
Have you operated a pay per head bookie before? If not, that means this is new to you. Even if you have used the service from another provider, you will see some differences.
In that case, you need customer support. You can ask the customer representatives to guide you through using various tools. Moreover, you can also communicate with representatives if you want to adjust bet lines.
Also, your clients need customer support. Suppose a player is having a problem placing a big bet. They can send questions about it.
Therefore, your pay per head bookie should have customer support for your clients. You can stand out from the rest of the bookies if your customer support is 24/7.
Privacy and Security
Most players choose to play online because of privacy. They can log in to their accounts and place bets, and no one will even know.
It is your duty as a bookie to provide a safe betting environment. Therefore, ensure your platform server is in a secure location and is protected with a firewall and DDOS.
Moreover, financial transactions should be encrypted. That way, players and agent data are safe.
The Advantages of a Pay Per Head Bookie
There are many advantages of operating a pay per head bookie. here are the primary advantages:
PPH bookies pay for what they get. If the PPH product and services are good, players will place bets. Then, you can get the money to pay the weekly fee.
Simple To Learn
Most of the tools embedded on the pay per head bookies are easy to use. You can quickly learn how to use tools on the platform. Moreover, you get personalized guidance on how to run the platform.
It Is Convenient
A PPH bookie allows bettors to place bets any time of the day. They do not have to wait for you to pick their calls to place their bets.
Meanwhile, you can operate your bookie from anywhere. The bookmarking process is easy because most processes are automated.
You Can Test Before You Buy
A pay per head service provider such as Power Pay Per Head gives you a trial period. This allows you to decide whether you want to continue running your bookie hiding in your backyard or want to take it online.
You will discover all the tools you can use to operate your bookie. Also, you can get a sneak peek of the revenue you can make by running your bookie online compared to offline.
Break Into the Industry With a Pay Per Head Bookie
The pay per head service has been around for over 20 years. But, only a small number knew and benefited from the service.
Considering that it is not a secret anymore, you can break into the betting industry with a pay per head bookie. Contact Power Pay Per Head to expand your bookie business.