What Are The Advantages Of Using Pay Per Head In 2022?

16 February 2022
What Are The Advantages Of Using Pay Per Head In 2022
What Are The Advantages Of Using Pay Per Head In 2022

The advent of pay per head solutions has revolutionized the landscape for bookies, providing them with the technological infrastructure to thrive in the digital age. This innovative business model liberates bookies from the confines of physical locations, empowering them to operate efficiently on robust online platforms.

No longer confined to a booth tucked away in a corner, bookies can now manage their operations seamlessly from anywhere with an internet connection. This flexibility not only enhances their productivity but also expands their reach, enabling them to cater to a broader clientele base.

Moreover, pay per head solutions offer unparalleled convenience for bettors, granting them effortless access to the betting platform anytime, anywhere. Whether through desktops, laptops, or mobile devices, bettors can engage with their favorite bookie’s offerings with utmost ease and convenience.

In essence, pay per head solutions have ushered in a new era of accessibility and efficiency for both bookies and bettors alike, reshaping the dynamics of the betting industry.

Meanwhile, a bookie operator can have some time to rest or dedicate some hours to finding new clients. Before the pay per head innovation, also known as price per player, PPH, bookies had to complete several procedures manually. Today, most of these processes are automated, leaving a bookie operator with time to market his business.You must be considering using PPH solutions. The only question is how you will benefit from it. Here, we define what PPH is and look at all the advantages of using pay per head in 2022.

What Is Pay Per Head?

Pay per head is a business model in which a third-party company offers a comprehensive betting platform to individuals looking to operate their bookmaking services. A prime example of such a provider is Power Pay Per Head. With their services, you, as the bookie operator, receive a fully functional betting platform equipped with a user-friendly front end for bettors to place their wagers.

The platform also includes a managerial backend, allowing you to have complete control over the operations and management of your bookie business. From the backend, you can adjust betting lines, set bet limits, manage odds, and perform various administrative tasks.

As for the pricing structure, you will pay a weekly fee to the PPH provider based on the number of active players who placed bets during that period. For instance, if ten players participated in betting activities this week, you would pay the agreed rate (e.g., $10) multiplied by the number of bettors (10), resulting in a total payment of $100 for that week.

This pay per head model allows you to operate your bookie business without the need for significant upfront investments or extensive technical knowledge. Instead, you can focus on managing your bookie operations efficiently while the PPH provider handles the technical aspects and support, making it a convenient and cost-effective solution for aspiring bookies.

9 Advantages Of Using Pay Per Head


Setting up a sportsbook is expensive. You need the start-up cost and running cost. However, a pay per head software is affordable.

The only amount you need is a few dollars per player every week. This means you do not have to pay anything to get the betting software. Instead, you will start paying once you have active players wagering every week.

In that case, you can pay depending on the services you get. For example, a PPH provider can offer you a sportsbook, customer support, and 20 betting markets at $10 a player every week. Another can provide the same features and add a casino and racebook to the package at a similar cost.

Whichever package you get, it is cost-effective compared to setting up a sportsbook from scratch or using a white-label sportsbook. Meanwhile, you get to keep most of the profits.

Easy To Set Up Your Betting Platform

Setting up a sportsbook from scratch can be a daunting task, requiring expertise in web design, development, HTML, and coding. For those not well-versed in IT, it represents a significant investment of time, effort, and resources to create a functional and appealing website. Hiring professionals to handle the development process can cost hundreds, if not thousands, of dollars.

However, with a pay per head (PPH) solution, much of the heavy lifting is already done for you. PPH providers offer pre-developed website templates tailored specifically for sportsbooks. These templates are designed to be user-friendly and visually appealing, allowing you to quickly launch your online presence with minimal effort.

Moreover, if you have specific preferences or branding requirements, many PPH providers offer customization options. You can work with your provider to create a personalized website that reflects your unique style and meets the needs of your target audience.

Opting for a pre-developed template means your website can be up and running in a matter of minutes. Even with customization, the process is streamlined, typically taking only a few hours to set up. Your PPH provider handles the technical aspects, ensuring both the backend and frontend of your betting platform are optimized for performance and user experience.

In summary, leveraging a pay per head solution not only saves you time and resources but also ensures that your sportsbook is equipped with a professional and functional website that attracts and retains players. So why wait? Get started with your online bookie venture today with the help of a reliable PPH provider.

Automated Processes

Traditional bookmakers had to follow each event and watch out for every occurrence like a hawk. That way, they would manually update their books with touchdowns, home runs, scores, and others. It was so easy to make a mistake, especially when dealing with multiple events at a time.

After a game, the bookie had to analyze bets and pay winners. Bookies do not have to perform some processes manually due to the pay-per-head business concept.

The PPH software can track everything in a game and record it. It can automatically record bets and grade them once the game is over. If you are looking for real-time data, the PPH software makes it possible.

The good thing about automated processes is that you can offer more games. A traditional bookie would offer a few games to bet on because they must follow each game. However, automated processes allow today’s bookies to offer more sports betting because you do not have to record or grade bets manually.

Top-Drawer Customer Support

Having reliable customer support is crucial for the success of a pay per head bookie business. It ensures that both bookie operators and their clients have a smooth and seamless experience on the platform.

For bookie operators, especially those new to running a PPH bookie, having access to knowledgeable and helpful customer support representatives can be immensely beneficial. They can guide operators through the different features of the platform, provide assistance with setting up and managing their sportsbook, and address any technical issues that may arise.

On the other hand, providing excellent customer support to bettors is equally important. Players may have questions about their accounts, deposits, withdrawals, or any other aspects of the betting process. A dedicated call center, offered as part of the PPH solutions, allows players to reach out for assistance and get their queries resolved promptly.

By having a call center included in the PPH services, bookie operators can focus on managing their business and leave the customer support aspect to the professionals. This ensures that all customer inquiries are handled efficiently, leading to higher customer satisfaction and retention.

Overall, reliable customer support is a key feature that enhances the overall user experience, boosts the reputation of the bookie business, and helps in building strong relationships with clients.

Top-Of-The-Line Security Features

In online gambling, security is paramount. The digital landscape is rife with potential threats, from viruses lurking in internet platforms to hackers seeking to exploit vulnerabilities in devices and systems. Malicious actors often target online platforms to access sensitive personal data, which they may use for nefarious purposes.

As a bookie, it falls upon you to instill confidence in your players by implementing robust security measures. It’s imperative to assure them that their data is safeguarded against malicious hackers and that their privacy is respected. Ensuring anonymity and confidentiality is key; players should feel confident that their information is not shared with third parties and that their identities remain anonymous within the betting platform.

Fortunately, pay per head software comes equipped with comprehensive security protocols to address these concerns. With stringent encryption methods and advanced security features, bettors can navigate their accounts with peace of mind, knowing that their transactions and personal information are protected from unauthorized access.

For added anonymity and security, players also have the option to use cryptocurrencies for transactions. By leveraging the blockchain technology inherent in cryptocurrencies, bettors can conduct transactions with enhanced privacy and anonymity, further bolstering their confidence in the safety and security of their online gambling experience.

By prioritizing security and implementing measures to safeguard player data, you not only protect your players but also cultivate trust and loyalty, ensuring the long-term success and sustainability of your sportsbook operation in an increasingly digital and interconnected world.

An Opportunity To Market Your Product And Services

Marketing a traditional bookie is harder now because more people prefer to bet online. A bettor is likely to bet on an online sportsbook instead of scheduling a call or coming down to your booth. It is easy and convenient as it allows bettors to wager at any time and on any game.

You can take your bookie business online with a pay per head software. The PPH bookie is more marketable compared to traditional bookies. Some of these bookies come with several tools to help you market your betting business.

Moreover, the software automates various processes, leaving you time to look for new clients. Considering you do not have to worry about day-to-day paperwork, you can dedicate that time to finding valuable clients who can help you realize your financial goals quickly.

An Extensive List Of Betting Market

Running a paper-and-pen type of bookie means you will never reach your full potential. You have to offer a few betting markets because you need to track each event until the end. But, the PPH industry is allowing bookies to provide as many betting markets as possible.

If you want to offer betting markets in 20 sports, you can start with PPH software. You can offer many bet options in the many leagues under each sport. Yet, you do not have to worry about grading bets in these markets because the software is designed to do it.

Meanwhile, you can target a bigger client base. If you offer bets on American football with your paper and pen bookie, you can invite more clients to bet on more sports on the pay per head bookie. This increases your handle and revenue.

Also, the PPH software can have a casino and racebook. These are similarly great betting platforms with a huge following. You can increase your revenue to the sky by offering virtual casino games, live dealer games, and bets on horse races.

Complete Control Over Your Business With Pay Per Head Software

You are right. One of the significant advantages of using a pay per head solution is that bookie operators gain full control over their betting platform and business operations. Despite the platform being provided by a third party, bookies have the flexibility to customize and manage various aspects of their sportsbooks.

With a comprehensive backend management system, bookie operators can set and adjust betting lines, control bet limits for individual players or events, manage player accounts, and determine the maximum payout for bets. This level of control empowers bookies to run their businesses according to their strategies, budgets, and risk management preferences.

For example, if a bookie wants to limit their potential liability on a specific event or market, they can adjust the bet limits or reduce the maximum payout for that event. This helps them mitigate potential risks and ensures they can operate within their desired financial parameters.

Moreover, bookie operators can constantly monitor and analyze their sportsbook’s performance using the backend tools. This data-driven approach allows them to make informed decisions and optimize their bookie business for maximum profitability.

By having full control over the betting platform, bookie operators can shape their business to cater to their target market’s preferences and create a unique betting experience for their players. This level of control sets pay per head solutions apart from traditional sportsbooks and allows bookies to achieve their business goals effectively.

Incredible Management Tools

Having complete control over your bookie business is made possible with management tools incorporated into the software. For example, you need to be ahead of the betting action. In that case, you can use a tool to track the betting activity on your bookie. Suppose there is a steam bet. You can quickly adjust the bets to ensure a balanced book. The number of management tools in software depends on the provider. Some have many helpful management tools, while others have few.

Furthermore, these tools not only assist in monitoring betting activity but also aid in managing finances, setting betting limits, generating reports, and even providing customer support. With a comprehensive suite of management tools at your disposal, you can efficiently run your bookie business, stay organized, and make informed decisions to optimize profitability and customer satisfaction. Ultimately, the availability and effectiveness of these tools can significantly impact the success and efficiency of your bookmaking venture.

Launch Your Online Bookie With Pay Per Head Software Today

Ready to launch your online bookie and maximize your potential profits? Look no further than pay per head software from Power Pay Per Head. With our cutting-edge solutions and top-notch services, you’ll have everything you need to succeed in the competitive world of online bookmaking.

By partnering with Power Pay Per Head, you unlock a world of opportunities for your business. Our comprehensive PPH software offers a wealth of features designed to streamline operations, enhance player management, and optimize your overall efficiency. From customizable betting platforms to robust reporting tools, we provide the tools you need to stay ahead of the game.

Don’t let the complexities of starting an online bookie hold you back. With Power Pay Per Head by your side, launching your PPH bookie is easier than ever before. Our team of experts is dedicated to guiding you through every step of the process, ensuring a seamless transition and setting you up for success from day one.

Ready to take the next step towards becoming a successful online bookie? Contact us today to learn more about our PPH software and services. With Power Pay Per Head, your journey to bookmaking success starts now.

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