Today, bookies use pay per head solutions to run their businesses. This business concept enables bookies to run their business on reliable online platforms instead of sitting in a booth in some corner. It also allows bettors to access the betting platform conveniently.
Meanwhile, a bookie operator can have some time to rest or dedicate some hours to finding new clients. Before the pay per head innovation, also known as price per player, PPH, bookies had to complete several procedures manually. Today, most of these processes are automated, leaving a bookie operator with time to market his business.
You must be considering using PPH solutions. The only question is how you will benefit from it. Here, we define what PPH is and look at all the advantages of using pay per head in 2022.
What Is Pay Per Head?
Pay per head is a business model in which a third-party company offers a comprehensive betting platform to individuals looking to operate their bookmaking services. A prime example of such a provider is Power Pay Per Head. With their services, you, as the bookie operator, receive a fully functional betting platform equipped with a user-friendly front end for bettors to place their wagers.
The platform also includes a managerial backend, allowing you to have complete control over the operations and management of your bookie business. From the backend, you can adjust betting lines, set bet limits, manage odds, and perform various administrative tasks.
As for the pricing structure, you will pay a weekly fee to the PPH provider based on the number of active players who placed bets during that period. For instance, if ten players participated in betting activities this week, you would pay the agreed rate (e.g., $10) multiplied by the number of bettors (10), resulting in a total payment of $100 for that week.
This pay per head model allows you to operate your bookie business without the need for significant upfront investments or extensive technical knowledge. Instead, you can focus on managing your bookie operations efficiently while the PPH provider handles the technical aspects and support, making it a convenient and cost-effective solution for aspiring bookies.
9 Advantages Of Using Pay Per Head
Setting up a sportsbook is expensive. You need the start-up cost and running cost. However, a pay per head software is affordable.
The only amount you need is a few dollars per player every week. This means you do not have to pay anything to get the betting software. Instead, you will start paying once you have active players wagering every week.
In that case, you can pay depending on the services you get. For example, a PPH provider can offer you a sportsbook, customer support, and 20 betting markets at $10 a player every week. Another can provide the same features and add a casino and racebook to the package at a similar cost.
Whichever package you get, it is cost-effective compared to setting up a sportsbook from scratch or using a white-label sportsbook. Meanwhile, you get to keep most of the profits.
Easy To Set Up Your Betting Platform
Setting up a sportsbook involves web design and development, HTML, and coding. Unless you are in the IT sector and understand everything about web development, it is a lot of work and skills. It will cost you hundreds of dollars to hire someone to do it for you.
But, a pay per head solution comes with a developed website template. All you have to do is go through the provided templates and choose the one that represents your needs. You can also ask for a customized website that your PPH provider will create, meeting all your preferences.
When you choose the first option, your website is up and running in minutes. The second option might take a few hours to set up. Notably, your pay per head provider sets the betting platform, ensuring the backend and frontend meet your needs and players’ needs.
Traditional bookmakers had to follow each event and watch out for every occurrence like a hawk. That way, they would manually update their books with touchdowns, home runs, scores, and others. It was so easy to make a mistake, especially when dealing with multiple events at a time.
After a game, the bookie had to analyze bets and pay winners. Bookies do not have to perform some processes manually due to the pay-per-head business concept.
The PPH software can track everything in a game and record it. It can automatically record bets and grade them once the game is over. If you are looking for real-time data, the PPH software makes it possible.
The good thing about automated processes is that you can offer more games. A traditional bookie would offer a few games to bet on because they must follow each game. However, automated processes allow today’s bookies to offer more sports betting because you do not have to record or grade bets manually.
Top-Drawer Customer Support
Having reliable customer support is crucial for the success of a pay per head bookie business. It ensures that both bookie operators and their clients have a smooth and seamless experience on the platform.
For bookie operators, especially those new to running a PPH bookie, having access to knowledgeable and helpful customer support representatives can be immensely beneficial. They can guide operators through the different features of the platform, provide assistance with setting up and managing their sportsbook, and address any technical issues that may arise.
On the other hand, providing excellent customer support to bettors is equally important. Players may have questions about their accounts, deposits, withdrawals, or any other aspects of the betting process. A dedicated call center, offered as part of the PPH solutions, allows players to reach out for assistance and get their queries resolved promptly.
By having a call center included in the PPH services, bookie operators can focus on managing their business and leave the customer support aspect to the professionals. This ensures that all customer inquiries are handled efficiently, leading to higher customer satisfaction and retention.
Overall, reliable customer support is a key feature that enhances the overall user experience, boosts the reputation of the bookie business, and helps in building strong relationships with clients.
Top-Of-The-Line Security Features
Security is essential in online gambling. Internet platforms and devices are susceptible to viruses and hackers. Some people hack into online systems to gather personal data that they can use maliciously.
It is up to you to take the right measures to assure players that their data is safe from malicious hackers. You have to ensure that they are anonymous and do not share their data with third parties. Players should not recognize each other on your betting platform.
Luckily, pay per head software is designed with all security measures put in place. That way, bettors can log in to their accounts, deposit funds, play, and withdraw their winnings conveniently and safely. If your players do not want to use credit/debit cards, they can use cryptocurrencies which provide anonymity.
An Opportunity To Market Your Product And Services
Marketing a traditional bookie is harder now because more people prefer to bet online. A bettor is likely to bet on an online sportsbook instead of scheduling a call or coming down to your booth. It is easy and convenient as it allows bettors to wager at any time and on any game.
You can take your bookie business online with a pay per head software. The PPH bookie is more marketable compared to traditional bookies. Some of these bookies come with several tools to help you market your betting business.
Moreover, the software automates various processes, leaving you time to look for new clients. Considering you do not have to worry about day-to-day paperwork, you can dedicate that time to finding valuable clients who can help you realize your financial goals quickly.
An Extensive List Of Betting Market
Running a paper-and-pen type of bookie means you will never reach your full potential. You have to offer a few betting markets because you need to track each event until the end. But, the PPH industry is allowing bookies to provide as many betting markets as possible.
If you want to offer betting markets in 20 sports, you can start with PPH software. You can offer many bet options in the many leagues under each sport. Yet, you do not have to worry about grading bets in these markets because the software is designed to do it.
Meanwhile, you can target a bigger client base. If you offer bets on American football with your paper and pen bookie, you can invite more clients to bet on more sports on the pay per head bookie. This increases your handle and revenue.
Also, the PPH software can have a casino and racebook. These are similarly great betting platforms with a huge following. You can increase your revenue to the sky by offering virtual casino games, live dealer games, and bets on horse races.
Complete Control Over Your Business With Pay Per Head Software
You are right. One of the significant advantages of using a pay per head solution is that bookie operators gain full control over their betting platform and business operations. Despite the platform being provided by a third party, bookies have the flexibility to customize and manage various aspects of their sportsbooks.
With a comprehensive backend management system, bookie operators can set and adjust betting lines, control bet limits for individual players or events, manage player accounts, and determine the maximum payout for bets. This level of control empowers bookies to run their businesses according to their strategies, budgets, and risk management preferences.
For example, if a bookie wants to limit their potential liability on a specific event or market, they can adjust the bet limits or reduce the maximum payout for that event. This helps them mitigate potential risks and ensures they can operate within their desired financial parameters.
Moreover, bookie operators can constantly monitor and analyze their sportsbook’s performance using the backend tools. This data-driven approach allows them to make informed decisions and optimize their bookie business for maximum profitability.
By having full control over the betting platform, bookie operators can shape their business to cater to their target market’s preferences and create a unique betting experience for their players. This level of control sets pay per head solutions apart from traditional sportsbooks and allows bookies to achieve their business goals effectively.
Incredible Management Tools
Having complete control over your bookie business is made possible with management tools incorporated into the software. For example, you need to be ahead of the betting action. In that case, you can use a tool to track the betting activity on your bookie.
Suppose there is a steam bet. You can quickly adjust the bets to ensure a balanced book. The number of management tools in software depends on the provider. Some have many helpful management tools, while others have few.