One of the best ways to increase a bookie’s income is to recruit more players. However, this means paying more pay per head fee every week. The other way to increase your income without paying more PPH fees is offering live in-game betting that comes with your sports gambling software.
Bookies working with pay-per-head services can earn more profits by creating team and player prop bets. Players can wager on more than one occasion on a progressing match.
Suppose Manchester United is playing against Arsenal. For a pre-match bet, a player places one bet, favoring any team to win. But, live in-game betting can have several prop bets that players can wager on. Here are the reasons your sports gambling software should have the best live wagering platform.
What Is Live Betting?
Live betting is placing a bet on an ongoing match. Suppose a match between Manchester United and Liverpool just kicked off.
A bookie can start displaying betting markets such as:
- Which player will score the first goal?
- Which team will score first?
- Will player A get a yellow card before halftime?
The betting market will be closed if the game goes on halftime before player A gets a yellow card. The same happens with all other betting markets.
Live betting is rapidly becoming popular. It is prevalent among bettors who want to watch the game and gain insights into how it will end by relying on first-hand real-time information before they wager.
1. To Earn More Profits
Earlier, we mentioned that you could make more money by recruiting more clients and offering live wagering options. Live in-game betting has more betting options than pre-game betting.
For example, you have over 30 prop bets for an ongoing event. If you had 20 players wagering on at least three props, your bookie would record 60 bets for one match.
Suppose you offered ten live in-game betting across different sports. Your earnings would increase exponentially.
Yet, you do not have to pay more because you made more profit. When you use a pay per head service, you pay an agreed fixed price even when you make more profit.
2. To Provide Your Clients With More Betting Markets
Bettors are always looking for something new to wager on. Clients will keep wagering as long as the betting markets you offer are appealing.
Apart from pre-match bets, you can add more betting options. This will increase the average amount of money each bettor wagers on one game.
3. To Level The Playing Ground With Prominent Sportsbooks
All prominent sportsbooks attract avid bettors with live wagering. Considering that the live betting feature uses expensive technology that most sportsbooks cannot afford, prominent bookmakers use the edge to acquire more bettors.
Fortunately, a pay per head bookie can also afford live betting technology through its provider. Offering live in-game betting puts you on the same level as prominent sportsbooks. In other words, you can attract many clients and make good profits as world-recognized sportsbooks.
4. To Become A Full-Service Betting Platform
Suppose you offer betting services for all sports. Interestingly, you also offer casino games and bets on horse races.
While you sound like a one-stop gambling platform, something is still missing, and your clients will go looking for it on another platform. You become a full-fledged gambling platform by having a live wagering feature added to your sports gambling software.
5. To Help Market Your Bookmaking Services
A bookie website featuring more features is easier to market. Suppose one software has three valuable features while another has five. The cost might be slightly different.
However, the software with more valuable features provides more value to bettors. Usually, bettors look at the features of a sportsbook before they sign up. So, if you were to put your sportsbook next to another with more valuable features, bettors will likely choose the second.
So, having a live betting feature increases bettors’ reasons to join your platform. As you market your bookie, you can add that you have live in-game betting.
6. To Increase Player Activity
The best pay per head software has a reports feature that can generate information showing you how much a bettor wagers, the time they spend on the platform, and other similar data. If a player spends two minutes on your platform and logs out, both of you are missing out.
However, if you have a way of encouraging your clients to stay longer on your betting platform, they will discover more markets to bet on, ultimately increasing your handle. With new live in-game betting markets every few minutes, bettors can stay longer on your site as they find something new to wager on.
Where Can You Get Sports Gambling Software With A Live Wagering Feature?
With the growing popularity of live betting, more sports gambling software developers are investing in live wagering features. However, most companies charge extra for the feature. Although you can earn enough profit to pay the extra fee, some companies do not charge an extra fee.
At Power Pay Per Head, you only pay a comprehensive fee for all the shop’s features. Moreover, the company allows you to be in control by providing other tools to help you run your sports betting services, including:
1. Set Wager Limits
With bettors placing many bets in a few minutes, they can deplete your bankroll rapidly, even before the game is over. Fortunately, you can set the minimum and maximum wager amount for clients to prevent them from wagering more than you can afford to pay.
2. Pick Sports, Leagues, And Games You Want To Offer Bets On
Another thing you can control is the markets you can offer live in-game bets on. For example, if you feel players will place thousands of bets on National Football League events, you can offer bets for a few minutes and then close the market.
Also, you can decide to offer live betting markets for popular events and ignore the less recognized event. Ideally, you have control over which bets to offer when you factor in your bankroll and other elements.
3. Determine Minimum And Maximum Odds
Another thing you can determine is the minimum and maximum odds for matches. Usually, your pay per head shop will create odds for various games. But, you can decide the minimum and maximum odds based on how much you can payout.
4. Monitor Players Bets
You can also follow the betting action of your clients. This will tell you what players are doing, which markets they are wagering more, and much more. That way, you can remain ahead of the action.
For example, you might set a bet limit of $100 per player. Yet, every player is wagering $100 for the event. If all players would wager $100 and you feel your bankroll might take a beating, you can lower the limit further.
Also, monitoring your players helps you identify whether they are using discouraged cheating software to place their bets. Ideally, monitoring players’ bets can help you make decisions such as closing a market before your savings take a beating.
Get Your Sports Gambling Software Today And Offer Live In-Game Betting
Evidently, you have every reason to use sports gambling software with a live betting feature. You will make more money, increase customer satisfaction, and become the go-to bookie in your region.
Notably, you do not have to spend thousands of dollars to afford the software. With an agreed fee per player, you can offer your clients the best betting services, earn good profits, pay your fees, and pocket the rest. Contact Power Pay Per Head today to get your software.